The Ugly Co.

The website's improvements focused on enhancing the user experience. This included customizing product pages to make them visually appealing and unique to each offering. These customizations encompassed layouts, colors, typography, and interactive features. The integration of Velo, a development platform, introduced dynamic and engaging elements to the product pages. This created a more interactive user experience with real-time updates, product configurators, and personalized recommendations.

The addition of a mega menu with custom options improved navigation efficiency, allowing users to access specific sections or products more easily. Shop pages also received a facelift with optimized product listings, refined search options, and a user-friendly layout, enhancing the shopping experience. These enhancements collectively aimed to increase user satisfaction and drive higher engagement and conversions on the website.